Markus Wiese (Workshop Supervisor) and Matthew Fitzgerald (Workshop Supervisor Assistant) talk about setting up the Competitor workstations each having a software-loaded iMac.Graphic design is ubiquitous! From advertising to packaging, from books to posters or displays, you will find it everywhere in your daily life. And in all of these cases, the role of the graphic designer is to convey efficiently a message to the public. To meet this purpose, he/she has to understand the needs of the client and the interests of the target market before making design decisions. Graphic designers work for printing or publishing companies, ad agencies, in-house services, etc. They may also be self-employed.
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